Working in partnership with the Basketball Africa League, Feelette built a series of tools and languages that create and measure new, non-invasive metrics for fan engagement based on core human emotion.
Project Fanfare is a patented system that allows fans around the world to interact with live sports and entertainment as if they were right in the stadium. They can cheer for their favourite teams & send positive vibes to key players, all without taking their attention away from the game itself.
Our mission was to build a system that can exist in parallel with the live content, without interfering with the viewing experience. To create a portal between the tangible and the digital.
We created a system that can measure fan engagement based on the attention and interests of the fans watching the content live.
01 - Stream
A seamless, global entertainment experience.
Feelette Fanfare is an interactive layer that runs invisibly on top of live sporting content. Fans are given easy to use tools to share their energy with the teams and players they love.
02 - Cheer
Excitement beyond time, place, and language
Using Project Fanfare, we are able to provide fans with an interactive layer to the live sports and e-sports. The goal was to provide the stadium experience from any screen. This creates a new measurement of fan interest and engagement that is global, nonintrusive, and based on human emotion.
03 - Celebrate
Go beyond the Game
Project Fanfare creates a connected metaverse that brings the excitement of the stadium to the digital realm. We give fans the ability to celebrate the love of the game on any screen large or small.
Magic behind the machine
Building an emotional metaverse
We started Feelette to create a seamless emotional bridge between our physical reality and the digital realm. We develop tools and languages to help create an open metaverse where we communicate using our true feelings and emotions to the world.
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