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  • Wadzanayi Mutema

At Feelette, we just got a game-changer on board. Meet Arman Amin. Our Head Story teller who has just joined our team to help us tell our product story and more. Arman has worked with tech giants like Microsoft, Tesla, and Apple in the past and will be a valuable member of our team. you can learn more about Arman here.

He also owns and operates 'Send More Brains', where he works with startups around the world to discover their unique visions, and share their product stories. Welcome, and we are excited about how we are growing and the future really looks more exciting with you on board.

  • Wadzanayi Mutema

We are happy to announce that the team is growing and from today we have Kristiina Rauhala joining our team. She will be joining our team as head of Program Development. She has worked with Nokia for over 10 years as an Application Specialist.

As a growing mobile tech company, we are really excited to have her on our team. This will definitely add more value to our organization as we are realizing exponential growth. We are very excited about this journey we are embarking on with her as she works with us after she has enjoyed her favorite hobbies of jogging and aerobics. She will surely keep us on our toes just watch this space.

Keep an eye out on our social media pages for a future interview where you will learn more about her...



Cape Town, RSA: Feelette Oy is proud to announce that our panted was granted by the United States Patent Office (USPTO). You can see the complete patent here. This is a great Milestone for us as it already gained international attention both with investors and the entertainment industry. Our partnerships will propel our innovation to the next level as it will disrupt the industry.

The patent is about sharing time and enabling reactions in a more personable way over the internet of things (IoT). The patent family also includes European Patent Office (EPO) application where time and pressure shared message is blockchain secured. It goes beyond the traditional reactionary emojis to a real-time internet-shared experience. Currently all social media communication like emoticons as expressions of like, or as in like or dislike and thumbs up or thumbs down, and so on. Social platform reactions have evolved from simple like thumbs up button to love heart, thankful flower, haha face, sad face and angry face, and so forth. Every other social media platform has followed, but communications have not evolved.


Sharing time over the internet is the next evolution for reactions

Chats have hundreds of emoticons and they've become part of everyday communication in the same way as shortening of words used to be in text (SMS) messages. For example, in an SMS message can be written, this is 4U – for you, or I<3 U – I love you. Symbols like :) smile have been meaningful means of communication of moods – happiness or sadness.

A benefit of the invention is that it is easy to use, and gives a more personal communication feeling to the communication between the users thus preventing negative communication effects such as social media outrage from increasing. The invention also enables applications in which learning skills of the artificial intelligence systems and/or robots can be enhanced.


Our Slogan Don’t Just Share it… Feelette is an expression of how better communication improves accessibility, tackle hate speech and overall humanize the quality of reaction on the internet by time-sharing. What is most exciting is how our software is multi-faceted in how it can be applied to many industries.

About Feelette Oy: Feelette Oy was founded 2015 in Cape Town- South Africa, Taipei- Taiwan (ROC) and Heinola- Finland. Its main objective is to develop better communication over the Internet of Things (IoT).

Contact: Wadzanayi Mutema: wadzi@feelette.com

Feelette Oy, 32 Kloof Street, Cape Town

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